Business & Partnerships Associate

About Fam

Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.

Role Overview

We just don't collaborate, we partner with brands!

You'll be right in the middle of making those partnerships stronger, smarter, and more impactful. We are on a mission to build the most rewarding payments app for the next generation and your role will bring huge impact on the experience of 10M+ users on Fam’s platform.

If you love creating win-win collaborations, thrive in fast-paced environments, and know how to turn ideas into revenue — this one’s for you.

Must-Haves

• 3+ years of experience in Partnerships, Business Development, Strategic Alliances, or Revenue-focused roles.

• Experience working with consumer brands, fintech, e-commerce companies, advertising agencies, or platform/marketplace ecosystems.

• Strong understanding of two-sided marketplace dynamics and value propositions.

• Demonstrated commercial acumen with the ability to identify, negotiate, and close partnership opportunities that drive revenue.

• Excellent stakeholder management skills, with experience collaborating across internal teams and external partners.

• Exceptional written and verbal communication skills, including creating partnership decks, drafting negotiation emails, and preparing internal alignment documents.

• Strong negotiation and relationship-building abilities.

• Data-driven mindset with the ability to track partnership performance and identify growth opportunities.

• Builder mentality — thrives in ambiguity and moves fast

• Ability to manage multiple partnerships and projects simultaneously in a fast-paced environment.

Good to Haves

• Experience working in high-growth startups or scaling businesses.

• Experience with GTM planning, co-marketing initiatives, or strategic alliance programs.

Roles & Responsibilities

• Own and nurture relationships with existing partners, ensuring regular engagement and a seamless partner experience.

• Act as the primary point of contact for partner queries, follow-ups, and day-to-day communication.

• Build strong rapport with partners and confidently drive conversations to identify opportunities for deeper collaboration.

• Support commercial discussions, partnership renewals, and new partnership opportunities alongside internal stakeholders.

• Create partnership presentations, proposals, meeting notes, and other communication materials as required.

• Coordinate with internal teams such as Product, Marketing, Operations, and Finance to ensure smooth execution of partner initiatives.

• Track partnership performance, maintain regular updates, and share key insights with the team.

• Identify opportunities to strengthen existing partnerships through campaigns, activations, or cross-functional initiatives.

• Maintain accurate partnership documentation and ensure timely follow-ups on ongoing discussions.

• Represent the company professionally in partner meetings, networking events, and industry interactions.

Why Join Us

• Build a category-defining brand for the next generation in India.

• Work directly with founders and leadership in a high-visibility role with ownership from day one.

• Own partnerships that directly drive business growth and revenue.

• Thrive in a fast-paced, high-ownership culture where builders make an impact.

• Work in an AI-native environment with access to the best AI tools to move faster and build smarter.