Assistant Manager - Onboarding

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Role Objective

The objective of this team is to identify, onboard, and grow premium, high-CFT and trending

outlets on Dineout, with a strong focus on being the first mover in acquiring high-potential

restaurants before competitors such as District.

The team will initially focus on premium outlet acquisition and onboarding, with a long-term

mandate to also own account management, GOV growth, market share, and exclusive

campaigns/events for these strategic accounts.

Key Responsibility Areas (KRAs)

1. Identify Premium & High-Potential Outlets

• Identify premium restaurants and high-CFT outlets across priority markets. 

• Track trending, upcoming, and high-demand restaurants that have strong customer pull.

• Build a pipeline of strategically important outlets based on brand value, CFT potential, customer demand, and market relevance.

• Proactively identify new restaurant launches and emerging premium brands.

2. Close Comp-Gaps for Premium Outlets

• Identify premium outlets that are already live on Z but are missing from Dineout.

• Prioritize and close these Comp-Gaps to ensure strong outlet coverage.

• Develop a systematic approach to track, prioritize, and convert high-value Z-Gap opportunities.

3. First-Mover Advantage

• Ensure Dineout is the first mover in onboarding high-value premium outlets, wherever possible.

• Track upcoming launches, competitor movements, and market trends to identify opportunities before other competitors.

• Build strong relationships with restaurant owners, management teams, and key decision-makers to secure early partnerships.

• Create a culture of proactive acquisition rather than reactive competitor-led onboarding.

Long-Term Scope of the Team

The role is expected to evolve beyond acquisition into end-to-end ownership of strategic

premium accounts.

1. Account Management

• Build account management capabilities within the team for outlets onboarded by them.

• Maintain strong relationships with premium restaurant partners.

• Drive partner engagement, retention, and business growth after onboarding. 

• Identify opportunities to deepen the relationship and increase business contribution.

2. Drive GOV Growth & Market Share

• Own and drive GOV growth from the premium outlet portfolio.

• Increase Dineout's market share within premium restaurant segments.

• Identify opportunities to improve outlet performance, customer transactions, and overall business contribution.

3. Exclusive Campaigns & Events

• Identify premium partners suitable for exclusive campaigns, partnerships, and events.

• Work closely with internal teams to conceptualize and execute differentiated campaigns.

• Leverage Scenes to create visibility and demand for premium restaurant partners.

• Build exclusive restaurant-led experiences and campaigns that strengthen Dineout's proposition for both consumers and restaurant partners.

Key Success Metrics

The performance of the team can be evaluated through

• Number and quality of premium/high-CFT outlets identified.

• Premium outlet onboarding rate.

• Reduction in Z-Gaps.

• First-mover onboarding rate versus competitors.

• GOV generated from newly onboarded premium outlets.

• GOV growth from managed accounts.

• Dineout market share within the premium outlet segment.

• Number and quality of exclusive campaigns/events launched.

• Strong business development and sales orientation.

• Ability to identify and pursue high-value opportunities proactively.

• Strong understanding of the premium restaurant/F&B ecosystem.

• Excellent relationship-building and negotiation skills.

• Ability to work with data and identify business opportunities.

• Ability to transition from pure acquisition into strategic account management 

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.