Job description
Programmatic Associate
Position Scope
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign
management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you
will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The
ideal candidate will have a thorough understanding of programmatic display and video campaign management.
Candidates with similar marketing experience.
Responsibilities
- Manage large cross-channel media budgets across display channels and aim to maximize ROI on
performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.
Requirements
- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
- Fluent English
Company Summary
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
Posting text © Zeta Global, shown from its public careers page for reference; the employer's page is the authoritative version. Posted 2024-03-06; listed here until 2024-05-05 unless the employer closes it earlier.
